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Media Society

Let's get going! Television in Austria! When television started in Austria in 1957, the public paid high attention to this new technology. It rapidly became the central mass medium.
© Votava, Wien

The media shapes and develops information and communication in various ways. Therefore, as the most important information provider to form public opinion, it constitutes a major part in these processes. It influences the organisation of democratic structures and induces the dialogue between citizens and politics. A constant and stable communication between political representatives and citizens would not be conceivable without the media.

At the same time, this intensified communication is characterised by increased commercialisation and developments leading up to a media society. On these grounds, repercussions on democratic processes are inevitable. Rules and laws of the media likewise determine the principles of politics and vice versa. How does the media work then and how did it develop? Who exploits it and how? What is its position of power?

This media route consists of several informative content-stations and offers knowledge for the different needs of users: from concise-guiding insights to deepening information, located in our literature database as well as in sections of "time- and factlines." Not only the "power of images" will be revealed, but also selected radio features (portraying the "who's who" of journalism) and video clips will support the multimedia dimension of this route.

Gertraud Diendorfer
(Last update: 02/2006)

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