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Best Heads 2

Original Caption
"The SPOe, like the OeVP, is betting on tried and true heads. The top candidates, Hannes Swoboda, Maria Berger and Herbert Boesch have been EU-parliamentarians for years." (SPOe-Social Democratic Party of Austria)

Picture Analysis
Here are the SP? top candidates for the elections to the European Parliament on 13 June 2004 at the SP? run-up to the EU-election campaign on 27 April 2004.

In the reporting on the elections to the EU-Parliament the only way generally that viewers could instantly recognize that EU-Europe was being pictured was through the portraits of the candidates themselves. Only sporadically was the EU-European setting also made explicit through EU-symbols visible on the photos. Since the candidates were sometimes not very well known themselves, one can suppose that the EU-context was not recognizable for numerous viewers through the picture itself, but only through the accompanying text.

Source: Salzburger Nachrichten, 29 April 2004, p. 3 © AP

Keywords: European Union, Parties, Participation in political processes, Election

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